new use for the moon

Fri, 13 Mar 1998 00:51:14 -0500 (EST)
Adam K. Webb (akwebb@phoenix.Princeton.EDU)

The shape of things to come? --AKW

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The New Improved Moon

No longer will the moon be wasted on young lovers if advertisers Gary
Betts and Malcolm Green have their way. The two London ad execs have
announced plans to turn the moon into a giant billboard. After consulting
with NASA scientists, the two believe they have a feasible plan for
projecting corporate logos onto the moon's surface using reflected
sunlight from two large umbrella shaped mirrors. In the scientific
community, the major debate seems to be over how and not whether to
project brand names onto the moon. French scientists have reportedly come
up with a cheaper way to get corporate logos into space using reflecting
satellites. Meanwhile, the news agency Reuters treats this as a promotion
for the moon, adding that now "the moon could be more than just a part of
the solar system." (Reuters)

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Adam K. Webb
Department of Politics
Princeton University
Princeton NJ 08544 USA
609-258-9028
http://www.princeton.edu/~akwebb