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inside the delicious big-mac (fast food and fast click) - a new textbook on world system sociology
by Tausch, Arno
03 June 2002 08:17 UTC
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friends - my old french cousine reflex is to blame that i got that thing
with the big mac a little bit wrong. i thought it is so funny to see the
very good text (i did not doubt that last week, when I posted the thing
initially) under the headline of 'asia weeks at macdonalds' (Asienwochen bei
McDonalds). whatever, after a little bit of searching on the net today i
found that the referred-to text (Chapter 8)


is part and parcel of McGraw-Hill publicity, announcing:

(see below). even for a great friend of french cousine like me, that big mac
might very safely be recommended for your classrooom, then! my fast click on
fast food and world systems theory is thus qualified

Kindest regards, thanks to Pat Lauderdale and Carl Dasbach for their remarks

Arno Tausch

A Brief Introduction with Free e-Source CD-ROM and Free PowerWeb, Fourth
Richard T. Schaefer, Depaul U/Sociology  
Request a Review Copy 
Visit the Book Site!

ISBN: 0-07-248538-8
Description: 2002 / Softcover / 576 pages
Publication Date: August 2001 

Three basic premises guide this highly successful introductory text - first
that theory and research must be both comprehensive and clear, second that
the text must show how sociology is relevant both to the study of society
and to students' lives, and third that sociology can play a valuable role in
teaching critical thinking skills. To that end, this solid, well-respected
text combines a balanced three-perspective approach with excellent
student-oriented examples, and distinctive social policy sections in a
concise presentation that offers an alternative to full-length books. 
New to This Edition 
Exciting new chapter openers drawn from sociological writings convey the
excitement and relevance of sociological inquiry (e.g. Streetwise by Elijah
Anderson, The McDonaldization of Society by George Ritzer, and Peer Power by
Patricia A. Adler and Peter Adler). 
An expanded map program includes two kinds of maps: "Mapping Life
Nationwide" and "Mapping Life Worldwide" that show the prevalence of social
"Eye on the Media" boxed features illustrate how the media affect and are
affected by social factors, helping students look at media more critically. 
Contemporary poster and graphic art and accompanying captions at the
beginning of each chapter illustrate key themes of the chapter. 
"Sticker" captions within figures draw attention to major points in the
Cross Reference Icons within the text refer to concepts discussed earlier in
the book, pointing readers to the page on which these concepts were
Discussion questions at the ends of boxes and policy sections help students
to think critically and to relate social issues and events to their own
Web icons, featured throughout the book, signal that there is related
information and exercises on the text specific Website. 
Text-specific Website includes self-graded chapter quizzes, Census '2000
updates, annotated web links, Internet exercises, an Online Sociology
Internet Guide, and more. 
Interactive e-Source with Making the Grade CD-ROM intertwines an expanded
version of the text with video clips, website links, practice tests, and

Proven readability combined with effective pedagogy, and student oriented
examples make this text accessible to all levels of students. 
Strong coverage of issues pertaining to gender, race, ethnicity, and class
is integrated throughout the book. 
The social policy sections that close all but one chapter play a vital role
in helping students to think like sociologists. 
"Internet Connection" exercises at the end of each chapter take students
on-line to analyze social issues relevant to chapter topics. 

Annotated Instructor's Edition with e-Source + PowerWeb to accompany
Sociology: A Brief Introduction 4/e with E-Source CD-ROM and PowerWeb /
Annotated Instructors Edition (AIE alone) to accompany Sociology: A Brief
Introduction / 0-07-243554-2 
Instructor's Manual to accompany Sociology: A Brief Intoduction /
Testbank to accompany Sociology: A Brief Introduction / 0-07-243555-0 
Computerized Testbank CD-ROM (Win/Mac) to accompany Sociology: A Brief
Introduction / 0-07-242646-2 
Powerpoint Slides CD-ROM to accompany Sociology: A Brief Introduction /
Student Study Guide to accompany Sociology : A Brief Introduction /
e-Source CD-ROM (also contains MTG CD content) to accompany Sociology, 7/e &
Sociology: A Brief Introduction, 4/e 
Packaged free with the text, Interactive e-Source with "Making the Grade" is
a CD-ROM that includes an expanded version of the text with embedded website
links, video clips, interactive chapter quizzes, a Learning Styles
Assessment, and a Guide to Electronic Research. 
This remarkable CD-ROM intertwines the complete text with media resources
and offers students a nonlinear approach to learning. With Interactive
e-Source students can instantly explore various topics and concepts with an
assortment of video clips (including footage of the text author in
Singapore), website links, and interactive maps and graphs. Along the way,
students can refer to an audio tutor for a helping hand with difficult
topics. Students can also highlight the text and customize the content with
electronic notes that can be shared with other e-Source users. Students can
quiz themselves with interactive study questions for each chapter and assess
their own learning styles.

PowerWeb: Sociology (NAI) 
PowerWeb: Sociology is a password-protected website that includes current
articles from Annual Editions: Sociology with assessment, curriculum-based
materials, weekly updates with assessment, informative and timely world
news, refereed Web links, research tools, student study tools, interactive
exercises, and much more. If students want to explore sociology, this is a
website instructors can count on for source integrity. Using the FREE
PowerWeb passcard, students and instructor can link to PowerWeb: Sociology
and gain instant access to over 60 carefully selected articles on all
aspects of sociology.
Catalog Page 
PowerWeb: Violence and Terrorism (NAI) 
This Web-based title serves as an excellent supplement to any text,easily
integrating the course with the Internet. If students want to explore
September 11th or the subject of violence and terror, this is a website
instructors can count on for source integrity. Using the FREE PowerWeb
passcard, students and instructor can link to the PowerWeb Violence and
Terror Website, which contains over 65 carefully selected articles
concerning the concept of terrorism; the causes and scope of terrorism; who
the terrorists are; religion, politics and terrorism; terrorism in America;
terrorism and Women; terrorism and the Media; tactics, strategies and
targets of terrorism; countering terrorism; and trends and projections of
PowerWebs provide current articles with assessment, curriculum-based
materials, weekly updates with assessment, informative and timely world
news, referred Web links, research tools, student study tools, interactive
exercises, and much more.


Table of Contents 
Social Policy Sections 
1. Uunderstanding Sociology 
2. Sociological Research 
3. Culture 
4. Socialization 
5. Social Interaction and Social Structure 
6. Groups and Organizations 
7. Deviance and Social Control 
8. Stratification In The United States And Worldwide 
9. Racial and Ethnic Inequality 
10. Stratification by Gender and Age 
11. The Family and Intimate Relationships 
12. Religion and Education 
13. Government and The Economy 
14. Population and Health 
15. Communities and The Environment 
16. Social Movement, Social Change, and Technology 
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