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That zany NIKE company!
by ssherman
12 February 2001 19:47 UTC
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> >
> >------------------------------------------------------
> >Nike now lets you personalize your shoes by submitting a word or phrase
> >which they will stitch onto your shoes, under the swoosh.
> >
> >So Jonah filled out the form and sent them $50 to stitch "sweatshop" onto
> >his shoes. Here are the
> >responses he got.
> >
> >------------------------------------------------------
> >From: "Personalize, NIKE iD"
> >nikeid_personalize@nike.com
> >To: "'Jonah H. Peretti'" <peretti@media.mit.edu
> >Subject: RE: Your NIKE iD order o16468000
> >
> >Your NIKE iD order was cancelled for one or more of the following
reasons.
> >
> >1) Your Personal iD contains another party's trademark or other
> intellectual >property.
> >2) Your Personal iD contains the name of an athlete or team we do not
have
> >the legal right to use.
> >3) Your Personal iD was left blank. Did you not want any personalization?
> >4) Your Personal iD contains profanity or inappropriate slang, and
besides,
> >your mother would
> >slap us.
> >
> >If you wish to reorder your NIKE iD product with a new personalization
> >please visit us again at
> >http://www.nike.com
> >Thank you,
> > NIKE iD
> >
> >------------------------------------------------------
> > From: "Jonah H. Peretti" <peretti@media.mit.edu
> >To: "Personalize, NIKE iD"
> ><nikeid_personalize@nike.com
> >Subject: RE: Your NIKE iD order o16468000
> >
> >Greetings,
> >
> >My order was canceled but my personal NIKE iD does not violate any of the
> >criteria outlined in your message. The Personal iD on my custom ZOOM XC
USA
> >running shoes was the word "sweatshop."
> >
> >Sweatshop is not: 1) another's party's trademark, 2) the name of an
> athlete, >3) blank, or 4) profanity.
> >
> >I choose the iD because I wanted to remember the toil and labor of the
> >children that made my shoes. Could you please ship them to me
immediately.
> >
> >Thanks and Happy New Year,
> >Jonah Peretti
> >
> >------------------------------------------------------
> >From: "Personalize, NIKE iD"
> ><nikeid_personalize@nike.com
> >To: "'Jonah H. Peretti'" <peretti@media.mit.edu
> >Subject: RE: Your NIKE iD order o16468000
> >
> >Dear NIKE iD Customer,
> >
> >Your NIKE iD order was cancelled because the iD you have chosen contains,
> as >stated in the previous e-mail correspondence, "inappropriate slang". >
> >If you wish to reorder your NIKE iD product with a new personalization
> >please visit us again at
> >http://www.nike.com
> >Thank you,
> > NIKE iD
> >
> >------------------------------------------------------
> > From: "Jonah H. Peretti" <peretti@media.mit.edu
> >To: "Personalize, NIKE iD"
> ><nikeid_personalize@nike.com
> >Subject: RE: Your NIKE iD order o16468000
> >
> > Dear NIKE iD,
> >
> > Thank you for your quick response to my inquiry about my custom zOOM XC
> USA >running shoes.
> >
> > Although I commend you for your prompt customer service, I disagree with
> >the claim that my personal id was inappropriate slang.
> >
> > After consulting Webster's Dictionary, I discovered that "sweatshop" is
in
> >fact part of standard English, and not slang.
> >
> > The word means: "a shop or factory in which workers are employed for
long
> >hours at low wages and under unhealthy conditions" and its origin dates
> from >1892.
> >
> > So my personal iD does meet the criteria detailed in your first email.
> >
> > Your web site advertises that the NIKE iD program is "about freedom to
> >choose and freedom to express who you are." I share Nike's love of
freedom
> >and personal statement. The site also says that "If you want it done
> >right...build it yourself."
> >
> > I was thrilled to be able to build my own shoes, and my personal iD was
> >offered as a small token of appreciation for the sweatshop workers poised
> to >help me realize my vision.
> >
> > I hope that you will value my freedom of statement and reconsider your
> >decision to reject my order.
> >
> > Thank you, Jonah Peretti
> >
> >------------------------------------------------------
> > From: "Personalize, NIKE iD"
> ><nikeid_personalize@nike.com
> >To: "'Jonah H. Peretti'" <peretti@media.mit.edu
> >Subject: RE: Your NIKE iD order o16468000
> >
> > Dear NIKE iD Customer,
> >
> > Regarding the rules for personalization it also states on the NIKE iD
web
> >site that "Nike reserves the right to cancel any Personal iD up to 24
hours
> >after it has been submitted".
> >
> > In addition it further explains:
> >
> > "While we honor most personal iDs, we cannot honor every one. Some
> >may be
> >(or contain) others trademarks, or the names of certain professional
sports
> >teams, athletes or celebrities that Nike does not have the right to use.
> >Others may contain material that we consider inappropriate or simply do
not
> >want to place on our products. Unfortunately, at times this obliges us to
> >decline personal iDs that may otherwise seem unobjectionable. In any
event,
> >we will let you know if
> >we decline your personal iD, and we will offer you the chance to submit
> >another."
> >
> > With these rules in mind we cannot accept your order as submitted.
> >
> > If you wish to reorder your NIKE iD product with a new personalization
> >please visit us again at
> >http://www.nike.com
> >
> >Thank you,
> > NIKE iD
> >
> >------------------------------------------------------
> > From: "Jonah H. Peretti" <peretti@media.mit.edu
> >To: "Personalize, NIKE iD"
> ><nikeid_personalize@nike.com
> >Subject: RE: Your NIKE iD order o16468000
> >
> > Dear NIKE iD,
> >
> > Thank you for the time and energy you have spent on my request.
> >
> > I have decided to order the shoes with a different iD, but I would like
to
> >make one small request.
> >
> > Could you please send me a color snapshot of the ten-year-old Vietnamese
> >girl who makes my shoes?
> >
> > Thanks, Jonah Peretti
> >
> >------------------------------------------------------
> > no response
> >
> >
> >
> >.......
> >amanda
> >.......
> >if i can't dance
> >i don't want to be a part of your revolution
> > - emma goldman
> >
> >
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