Additional suggestions for JWSR advertising--
How about when you open the journal it should have one of those big adds
(presumably for Amazon) like on AOL--I'm sure no one will mind--you can
always click--'no thanks'.
Editors picks--new works of interest to WS scholars with direct links
purchasing them at Amazon--sort of like Oprah's book club, but easier to
use, since you just click on them to purchase.
Subscriber of the year award--fifteen dollar gift certificate (to
Amazon) to whoever raises the most money through the journal by purchasing
books--better still, how about an arrangement where all of one's purchases
with Amazon (regardless of relevancy with JWSR) will result in a little
kickback to the journal (a Working Assets sort of arrangement)--creating
loyal customers to Amazon and benefiting the journal.
WS book of the month club--only 150$ a year for ten books, chosen by JWSR
editors and purchased through Amazon.
Finally, how about selling the list of all WSN subscribers, JWSR visitors,
etc. to retailers interested in reaching bright, inquisitive global
scholars? This could be very lucrative. Amazon, for example, might want
to alert this group to the publication of titles of interest.
The above is offered in a spirit of humor.
Steven Sherman