From the start, the invasion of Iraq was seen in the US as a
marketing project. Selling 'Brand America' abroad was an abject
failure; but at home, it worked. Manufacturers of 4x4s, oil
prospectors, the nuclear power industry, politicians keen to roll
back civil liberties - all seized the moment to capitalise on the
war. PR analysts Sheldon Rampton and John Stauber explain how it
worked.